Ernst & Young report: Emerging markets show increasing promise for digital earnings potential with China ranked highest among all emerging countries

While the US has the highest digital earnings potential of any country, emerging markets are rapidly growing, according to a recent study conducted by EY to show which countries offer media and entertainment companies the greatest opportunities for earnings from digital media. The study, Riding the new wave: Are you ready for accelerated digital media adoption?, shows that while mature markets still lead the way, emerging markets, led by China, offer significant digital growth opportunities.

A PDF copy of the EY report can be downloaded here

An EY infographic summarising the report data can be viewed here. 


EY’s Digital Media Attractiveness Index

EY’s Digital Media Attractiveness Index (DiMAx) is a proprietary tool designed to help media and entertainment companies with their international growth strategies by capturing key aspects of digital market maturity, as well as other media and economic factors. It sets out to answer four questions for M&E executives considering growth in international markets related to: market potential; risks and costs associated with entry; timing of entry; and capital allocation.